Finally, use internal links to send authority to your new page. You can easily find relevant keyword variations in the “Searches Related to” section at the bottom of the search results. For example, this page uses my target keyword a handful of times on the page. Next, use your main keyword a handful of times in your content. There’s no need to go overboard and repeat your keyword 100 times. Now that you’ve found a bunch of SEO marketing keywords, the next step is to use those keywords in your content.

Localo

This freshness factor isn’t always the most important SEO strategy, but it is nonetheless a best practice. The simplest way is to accurately discuss the item or service which you know the most about. SEO Anomaly Thus, if your service is an online store selling flowers, built with an online store builder, and your site has a blog, this blog should discuss topics surrounding flowers and flower care. If you’re unsure what the best route is for various optimizations, consider trying one option and storing the others in a list for potential future use. Take note that SEO success takes time, so be sure to be patient. Both on-page and off-page SEO are essential in driving traffic to your site and in ultimately signaling to Google that your site is a significant player on the internet.

SEO analytics tracks, measures, and evaluates your SEO performance. Google Search Console and Google Analytics 4 offer a free solution for tracking rankings, traffic, conversions, and other valuable SEO metrics and are popular SEO analytics tools. As one of the most important ranking factors in SEO, off-page optimization is critical to include in your SEO checklist. As a cornerstone to the basics of search engine optimization, learning on-page SEO is critical, especially if you’ll be doing SEO yourself vs. with the help of an SEO agency.

Frequently asked questions about SEO

All the big ones provide enough SEO capabilities for most people. Most domains are fine for SEO, so don’t panic if you already have one. But if you’re still shopping around, keep these two elements of a good domain in mind. If Google can’t index your pages, you won’t be able to rank in Google search at all. Make sure this doesn’t happen by running a crawl with Site Audit, via Ahrefs Webmaster Tools.

• Rather, it’s about understanding what type of information searchers may be looking for.
• To help ensure your website appears at the top of search results, you must understand what criteria search engines use to evaluate and rank web pages.
• Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web.
• The starting point in SEO is to understand what your target customers are searching for.
• Segment these by platform to see whether ChatGPT, Perplexity, or another tool performs best and adapt your strategy accordingly.

The Best SEO Companies & Services 2025 Rankings

Technical SEO involves optimizing the technical aspects of your entire website. The goal is to ensure it’s crawlable, indexable, and performs well from a technical standpoint. On-page SEO is all the ways you can make your website more search-engine friendly, including keyword optimization and quality content.

Getting cited in generative engines doesn’t follow the same playbook as SEO. In fact, some tactics that work in traditional search won’t help your visibility in ChatGPT, Gemini, and Perplexity. In our workflow, we’ve created custom channel groups for each platform so we can track traffic sources separately and see where gains are coming from. In one example pulled from ChatGPT, Unilever is cited in a conversation about microplastics. However, the study being referenced hasn’t even been published by Unilever. It’s a third-party research that mentions Unilever in a relevant context.

Generative engines don’t copy and paste responses from a database. They create new responses each time based on patterns in the data. They may reference the same page across multiple searches, but their language is generated on the fly. The model summarizes each result and then reassembles it into a response.

Our team of SEO consultants ensures your site attracts quality traffic and nurtures them into conversion, so you can grow your bottom-line. At WebFX, we offer completely personalized SEO strategies tailored to your unique company’s needs, goals, industry, and more to maximize your revenue and bottom line growth. Ranking well in Google doesn’t mean you’ll be featured in generative answers. AI engines use different inputs and are trained to identify patterns, not positions.